Course curriculum

  • 1

    Welcome and Introduction

    • Introduction
  • 2

    Week 1: Mindset, Ideas, and Aha Moments (Sept 10)

    • Entrepreneurial Mindset

    • Problem Statement Canvas

    • Slides
  • 3

    Week 2: Startup Fundamentals (Sept 17)

    • Lean Methodology

    • Business Model Canvas

    • Value Proposition Canvas

    • Feedback Week 2

    • Slides

    • Business Model Patterns & Innovation
  • 4

    Week 3: Understanding Your Customers Part I (Sept 24)

    • Customer Discovery

    • Customer Personas

    • Slides

    • Feedback Week 3
  • 5

    Week 4: Understanding your Customer Part II (Oct 1)

    • Customer Interviews

    • Customer Discovery Experiments

    • Feedback Week 4
  • 6

    Week 5: Iterating to a Great Product (Oct 8)

    • Customer Journey Mapping

    • Minimum Viable Product (MVP)

    • Slides
  • 7

    Week 6: Customer & MVP Validation (Oct 15)

    • Early Validation with Customers

    • Product Architecture Mapping & Tech Stacks

    • Slides
  • 8

    Week 7: Mid-Program Work (Oct 22-28)

    • Catch up
  • 9

    Week 8: One Size Doesn't Fit All (Oct 29)

    • Market Sizing

    • Articulate your Core

    • Competitive Analysis

    • Developing a Pitch Deck

    • Slides
  • 10

    Week 9: A Memorable Brand & Pitch (Nov 5)

    • Storytelling
  • 11

    Week 10: Go to Market (Nov 12)

    • Marketing Strategy

    • Customer Acquisition and Lifetime Value
  • 12

    Week 11: Money on my Mind (Nov 19)

    • Fundraising Options & Strategy
  • 13

    Week 12: Pitch Perfect Part I: one-on-one (Nov 26)

    • Pitch Practice - Content
  • 14

    Week 13: Pitch Perfect Part II: group session (Dec 3)

    • Pitch Practice - Delivery
  • 15

    Week 14: Pitch Perfect Part III (Dec 10)

    • Demo Day